General Admission

World-class music plus the best of wine country!

Anything but general, the general admission pass provides all that BottleRock is known for: 70+ bands on four music stages plus celebrity, chef and vintner performances on the culinary stage with great sight lines throughout the venue. Tickets also include access to gourmet food from the Napa Valley’s finest chefs and restaurateurs, craft beer, specialty cocktails and dozens of wine cabanas where you can sip, savor and mingle with your favorite vintners making every festivalgoer feel like a VIP. 3-day general admission pass holders also receive in-and-out privileges. Three days of world-class music combined with wine country living at its finest!

The VIP Experience

BottleRock in style with a VIP pass

For those BottleRockers who want more from their festival experience, the 3-day VIP Pass really cranks up the perks. VIP guests will have access to the VIP Village, an oasis featuring premium bars, a VIP viewing deck, comfy seats, shade, live acoustic performances, DJ sets, upgraded VIP-only restrooms and much more – all located adjacent to the JaM Cellars main stage. New in 2017, the VIP Village features an ultra premium wine bar and expanded culinary offerings. VIP ticket holders will also receive up-close prime viewing areas and shade at each stage, an easy access corridor between the JaM Cellars main stage and the second stage, separate fast lane festival entrances and exits, in-and-out privileges and the opportunity to purchase a parking pass exclusive to VIP ticket holders located within a short walk of the VIP entrance. There are a limited quantity of VIP passes.


VIP Plus Skydeck

An elevated view of BottleRock on the Skydeck

Along with all of the VIP benefits, VIP Plus Skydeck pass holders have access to an exclusive elevated platform now located within the VIP Village with more space and more shade for the 2017 festival. The Skydeck is the ultimate place to experience BottleRock. With unparalleled views of the JaM Cellars main stage and culinary stage, you’ll have comfortable lounge seating to see your favorite chefs and musicians without leaving the Skydeck. VIP Plus Skydeck guests have access to all-day complimentary beer, cocktails and wines. There are a limited quantity of VIP Plus Skydeck passes. 


The Suites

A private view from the top!

Enjoy an elevated, private and secured suite for a minimum of 30 VIP or 20 Platinum guests per day. Private suites offer unobstructed views of the Main Stage with shaded lounge and entertainment areas with unlimited wine, beer and cocktails. Upgrade options include premium bar and in-suite food from top Napa Valley restaurants.

Suites have amplified speakers for optimal sound quality and backstage access between your suite and VIP areas. Suite guests enjoy access to all other VIP areas at the festival in addition to the suite. Optional in-suite wine tastings are also available. Complimentary parking is included.

Contact us for details about private suites.



The Platinum Experience

The Ultimate Luxury Festival Experience

For a refined festival experience that only Napa Valley can provide, Platinum ticket holders receive a one-of-a-kind ‘All Access’ pass to BottleRock Napa Valley.  Rub elbows with artists in special artist Meet & Greets (subject to availability). Be face-to-face with some of the world’s top musicians with exclusive access to front-row and soundboard viewing, or better yet watch bands from exclusive on-stage viewing platforms!

Platinum guests receive exclusive access to the Platinum Lounge hosted by Estate Events by Meadowood, located next to the JaM Cellars main stage. The Platinum Lounge includes complimentary daily signature dishes and gourmet tasting menus prepared by world renowned Napa Valley chefs. Also included are complimentary craft beer, speciality cocktails prepared by Master Mixologists and world class wines selected and served by top Master Sommeliers and Masters of Wine. Platinum benefits include all of the perks that come with the VIP and VIP Plus Skydeck ticket packages. Last but certainly not least, Platinum guests will receive on-site concierge services, premium restrooms, Platinum-only parking directly at the event site, air-conditioned spaces, lockers to store personal belongings and much more. 

Platinum passes are extremely limited, providing the ultimate luxury festival experience. Contact us for more information.