HIRIE

Hirie–the frontwoman of the exhilarating reggae band HIRIE–grew up a global citizen. Her father worked for the United Nations and she was born in the Philippines, spent years in Italy, before her family settled in Hawaii, which became her spiritual home. While in Hawaii,

While in Hawaii, Hirie fell in love with reggae music, and took to the culture naturally. On the radio, and in conversation, she would hear the exclamation “irie.” The popular reggae term is derived from a Jamaican patois, and it encompasses warmth and positivity—it’s a greeting, an affectionate term of approval, and a mindset. In these painfully complex times, we could all use some irie in our life.

San Diego’s seven-piece band HIRIE is ready to offer a global spiritual uplift. Melding the balmy island touches of its singer’s beloved home—as symbolized by its moniker’s first letter, a “H” for “Hawaii,” with that feeling of irie, the award-winning group offers a soundtrack of hope. Now, with its masterful new album, Wandering Soul, brimming with invigorating female-fronted shamanistic reggae an oasis of positivity is just an album away.

“Hirie is a lifestyle choice, it’s about healing the body, the mind, and the spirit. Our fans and our band are always saying ‘let’s get HIRIE,’ it’s a way to detach from the painful complexities of the world, and bask in joyous energy,” says the band’s lead singer and sage who has taken the band’s namesake for her own.

HIRIE is poppy and purposeful, harnessing the power of accessible songcraft, social consciousness, world class musicianship, and the disarming and spellbinding qualities of reggae, the band exudes mainstream appeal without diluting its artistic vision. HIRIE is Hirie lead vocals, guitar, uke; Chris Hampton saxophone, flute, melodica, and accordion; Andrew McKee trombone, guitar, didgeridoo, and percussion; Andy Flores bass; Blaine Dillinger lead guitar; and Joey Muraoka on drums.

The mission to spread HIRIE began in 2013, and, since then, the septet has garnered some high watermarks. HIRIE was nominated as San Diego’s Best World Music Award, and its video for the hit “Sensi Boy” has accrued over 545,000 views. The group has received airplay nationally and internationally, with strongholds in Hawaii, Guam, New Zealand, and Tahiti, and in the college market. Its self-titled album debuted at #4 on the iTunes Reggae chart and rocketed to #9 Billboard Reggae chart. For three years, the group toured tirelessly, building a robust and highly dedicated fanbase. Select live performance highlights, past and present, include nationwide tours with Tribal Seeds, Iration, J Boog, and The Rebelution Tour. In the fall of 2016, HIRIE will tour with Nahko & Medicine for the People.

Onstage, the band is comprised of formidable performers. A collective of virtuosic musicians united in the selfless power of serving the reggae skank. At the center of it all, leading the way to spiritual musical enlightenment, is Hirie. Her signature aesthetic conjures the seductive expressiveness of divas like Mariah Carey and Whitney Houston, the raw emotionality of Lauryn Hill and Tanya Stephens, and the mystic sensuality of Enya. Together, HIRIE put on a polished show complete with choreography that offers big-production entertainment and big-heart transcendence.

Hirie’s immersion into the reggae lifestyle came at a young age through growing up in Hawaii, after stints living in the Philippines and Italy. Reggae is the top music in Hawaii, and it was only natural when Hirie emerged a singer-songwriter she would be vocalizing over skank reggae rhythms. “It’s just how I write music,” she says. At 19, when she moved to San Diego, California she made the leap from open-mic intimacy to craving the power and majesty of a full band.

In 2013, she issued her debut, but it would take three years of touring to produce the septet’s defining work, thus far, Wandering Soul. True to its title, the album explores spiritual searching, the life-changing experiences of meeting new people and sharing in the profound emotions that bond music fanatics. The album also celebrates the band’s solidification as a creative powerhouse. Working together nonstop for three years sharpened HIRIE’s chops, group musical interplay, and distinct pop-reggae vision.

“Living like a gypsy, I began to pose a lot of foundational questions, and being in touch with fans and people on the road enlightened me. So there is this soulsearching quality to the music, it’s not religion, it’s just a general feeling of spirituality,” Hirie reveals.

Wandering Soul’s lush construct reflects this depth. The songs feature chord sequences that have a sophisticated, tension and release accessibility. The musicianship is high-level restraint, showcasing that point of mature virtuosity where laying back implies instrumental prowess. The album’s trippy
production—the bulk of it courtesy of Danny Kalb (Beck, Ben Harper, Sia)—replete with adventurous textured passages, heady dub segues, and subtle psychedelic flourishes, make it a rare headphone experience for a pop oriented record.

The album opens with the smoldering and ambitious title track—a sonic journey through heartfelt longing, and heady dub passages. The militant “Renegade” features Nahko Bear of Nahko and Medicine For The People and boasts stately horns, simmering grooves, and call-to-arms individuality against the massification of culture. The personal “Melody of a Broken Heart” and “You Won’t Be Alone” shine a light on personal domestic struggles. “I wrote ‘You Won’t Be Alone’ for my daughter with the hopes that she understands my life when she hears me on the radio. I hope she understands how much I love her and how I can be a role model by showing her she can be anything she wants,” Hirie confides. The sleek futuristic electronic textures of “Boom Fire” represents HIRIE’s party vibe and exudes vivaciousness of in the moment HIRIE living.

Reflecting on the power of HIRIE, Hirie shares this story: “I met a fan who was suffering from of six tumors. He shared with me ‘Your music is the reason I get out of bed, you’re my medicine.’ That drives me to push this movement forward to share conscious music. I feel a responsibility and a duty to share a positive message.”